7 Examples of Storytelling in Content Marketing.Why is Storytelling so Important to My Content?.With the plethora of content being produced, marketers will only reap the true benefits of their strategies if they keep storytelling at the heart of their messaging and communication to their audience. Whether it was our ancestors gathered around a fire to plan how to hunt for their next meal, to now - when we look into a screen to learn more about things we care about - emotions have always been at the forefront of our decision-making, which is what a good story is able to alter with ease. Since time immemorial, humans have been captivated, influenced, and compelled by stories and narratives. With so many marketers hoping to reach their target audience - wanting their content to relate with them - only the ones who focus on a crucial human aspect will do so. However, with so much content being produced and added to an already heavily saturated pile of content on topics covering the length and breadth of human knowledge, who will be able to grab a piece of the pie? In the same report, 24% of marketers claimed that they plan on increasing their investment in content marketing in 2020, so it’s a no-brainer that all businesses would want to leverage it to their advantage. ![]() ![]() In a survey of more than 3400 marketers across the globe - including both B2B and B2C marketers - a whopping 70% said that they are actively investing in content marketing as a part of their overall marketing strategy.
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